This module builds on what students learnt in CHM1001: Contemporary Cultural Heritage Management Practices which with focus on traditional management practices.
CHM2000: Managing and Marketing Digital Collections in a Chinese context examines the impact of technological advances on cultural heritage management in general before discussing the Chinese context further. Students will discuss and critically analyse the advantages and disadvantages of such developments then consider at the practical issues surrounding digital collections with a focus on intangible heritage such as oral history. Many issues covered in CHM1001 are still relevant, for example, audience engagement, interpretation and what to include in (digital) collections.
Introduce the concept of technology in managing Cultural Heritage
Develop students' critical analysis skills.
Provide a practical guide to digital technologies
Develop general marketing and management skills
Familiarise students with the concept of the management of Digital collections
Have a conceptual understanding of:
The impact of technological advancements on the management of Cultural Heritage
The importance of Digital Collections
The work of the British Chinese Workforce Heritage project and the British Chinese Heritage Centre, the cybercentre created to store the information collected by the project
Intangible heritage at the forefront, dedicated collections based on oral history
Different ways intangible heritage can be managed in practice
The advantages and disadvantages of using Digital Collections
Engaging the public using social media
The issues surrounding Chinese Heritage and Digital Collections
The ethical issues surrounding digital collections
Ability to identify key issues surrounding Digital Collections
Ability to critically analyse existing Digital Collections and make creative suggestions for improvement
Explore how digital technologies are used to present heritage information
Ability to design a strategy for a Digital Collection and critically access issues including what to include, visitors participation and interpretation and public engagement.
How to collect and manage intangible heritage e.g. an oral history recording and edit them for use within the Digital Collection
Confidence in using digital technologies and gain experience of using digital and internet technologies in disseminating, publishing and archiving heritage information.
Students will be taught through a combination of lectures, workshops, seminars, independent learning and visits.
Coursework 1 (25%), Coursework 2 (25%) & Coursework 3 (50%)