CHM2000 Managing and Marketing Digital Collections in a Chinese Context

Code: CHM2000
Credits: 30


This module builds on what students learnt in CHM1001: Contemporary Cultural Heritage Management Practices which with focus on traditional management practices.

CHM2000: Managing and Marketing Digital Collections in a Chinese context examines the impact of technological advances on cultural heritage management in general before discussing the Chinese context further. Students will discuss and critically analyse the advantages and disadvantages of such developments then consider at the practical issues surrounding digital collections with a focus on intangible heritage such as oral history. Many issues covered in CHM1001 are still relevant, for example, audience engagement, interpretation and what to include in (digital) collections.

  • Introduce the concept of technology in managing Cultural Heritage

  • Develop students' critical analysis skills.

  • Provide a practical guide to digital technologies

  • Develop general marketing and management skills

  • Familiarise students with the concept of the management of Digital collections


Learning outcomes


Have a conceptual understanding of:

  • The impact of technological advancements on the management of Cultural Heritage

  • The importance of Digital Collections

  • The work of the British Chinese Workforce Heritage project and the British Chinese Heritage Centre, the cybercentre created to store the information collected by the project

  • Intangible heritage at the forefront, dedicated collections based on oral history

  • Different ways intangible heritage can be managed in practice

  • The advantages and disadvantages of using Digital Collections

  • Engaging the public using social media

  • The issues surrounding Chinese Heritage and Digital Collections

  • The ethical issues surrounding digital collections


  • Ability to identify key issues surrounding Digital Collections

  • Ability to critically analyse existing Digital Collections and make creative suggestions for improvement

  • Explore how digital technologies are used to present heritage information

  • Ability to design a strategy for a Digital Collection and critically access issues including what to include, visitors participation and interpretation and public engagement.

  • How to collect and manage intangible heritage e.g. an oral history recording and edit them for use within the Digital Collection

  • Confidence in using digital technologies and gain experience of using digital and internet technologies in disseminating, publishing and archiving heritage information.

Teaching and learning

Students will be taught through a combination of lectures, workshops, seminars, independent learning and visits.


Coursework 1 (25%), Coursework 2 (25%) & Coursework 3 (50%)
Total: 100%